As a guideline for choosing keywords, try to focus on more specific keywords in your niche. Choose keywords with less competition. This will tremendously help your website get found in search results. For example, say you’re selling shoes. “Shoes” is a general keyword that you’d have a really hard time popping up in search results for. Choose relevant keywords with less competition such as running shoes for men, women’s tennis shoes, dress shoes for prom night, sandals for the beach, kitchen clogs, children’s hiking boots, 2 inch pumps, petite high heels, etc. One thing you must be aware of is using name brands like Nike or Reebok. You could use them for organic search results, but for paid ad campaigns such as Google AdWords certain name brands are not allowed.
useful seo tips news #3. your Title Tag. The Title Tag is at the top of the page below your browser where the actual TAB of the page is at, like paper file tabs. You name your paper file tabs so you can know what is in them without opening the file. When you have multiple web pages open on a single browser having the Keyword in the title tag helps you to know which page is what. The search engines love this as well because they see it as knowing your seo better than the others.
Add an HTML sitemap to your site. This is a single page that includes links to the main pages of your websites. If your site is small you may want to include every page while larger sites should just have links to the most important pages. Sitemaps are an import part of SEO optimization because they give the search engines a ‘hub’ where their spiders can find all of your pages through one single page.
Google have solved more than half of our problems by placing quality instruction materials in their websites under the webmaster tools. Even with that, they still reserve a lot of Search Engine Optimization tips for you. In case you have no account on Google, I employ you to sign up today so that you would be exposed to these information. The reason why Google put these SEO tactics into play is not only because they want you to make more money. Just remember that this internet business is a Win-Win situation. You make money and Google also makes money.
Always add fresh content to your website. Static content is the death of any website. Search engine robots, not to mention human readers, love fresh content on a website. Thus, you should employ a few SEO strategies to feed your website with fresh content, on a daily basis if necessary. One great way of doing this is maintaining a blog or a news section on your website, or by subscribing to automatic newsfeeds.
Having a website that takes too long to load can also hurt your SEO- rankings. So you have to take a look into your website code and test it on different platforms. Make sure your website takes less than a minute to load even on the slowest bandwidth. Secondly, if your website code is messy, it will also lower your rankings. Try not to load too many graphics that may make your site slower to load.
Speed of the site – When discussing SEO tips for small business, speed of the website needs special mention. Traffic towards your page is directly proportional to the speed. Faster the site loads, more traffic visits the page.
Check your links regularly. As you change and update the content of your website, it is inevitable that the link structure of your website will also change. Always check if all your pages are linked together properly so search engine crawlers and human readers will not constantly hit your Error 404 page. You should also check the websites that link back to you to see if their backlinks are still correct.